RAGYARD LAUNCHES SHOP IN SHOP IN SELFRIDGES THIS WEEK!
We are excited and proud to announce that we have a new shop in shop in Selfridges London!
Come to see us in Oxford Street from Wednesday 17th January in the Designer Studio!
Where RAGYARD is in Selfridges
RAGYARD will be in the Designer Studio on the 3rd floor among premium International brands, with it’s unusual fantasy world of ideas, excitement and London based creativity.
A Bazaar of Inspiration and Fantasy Festival Dress Up
The bamboo print curtained shop in shop inspires the feeling of a bazaar, bringing energy, inspiration and fun. RAGYARD brings a treasure trove of premium, dream festival and dress up fashion, with adventure, innovation and individual expression. Whether it’s sequins, tassels, embroidery or hand painted shearling, there is something for everyone in this stand out collection.
The Far Corners of the World
In the last 2 years, since we launched RAGYARD, it has been passionately adopted by a growing tribe of worldwide followers who love London and have visited our shops in Shoreditch and Notting Hill and found creative individual and unique pieces to take home, we hope you will feel the same, when you visit Selfridges!
Exclusive to Selfridges:
The range features some exclusive, limited edition pieces for Selfridges: Cool Hand Wash X RAGYARD, sees 90’s premium vintage sportswear immortalised with diamante crystals. These hand selected garments have been individually covered with diamante here in the UK to create a range of truly one of a kind collectors’ pieces. Alongside this is a range of one off exceptional vintage homeware and clothing, painted vintage shearling, leather, accessories and sequined customised band T shirts.
Selfridges Collection Highlights:
- • Reworked denim, military jackets, trousers and jumpsuits.
- • Hand painted shearling, leather and homeware
- • Hand selected American Vintage T shirts
- • Iconic Peacock Sweats
- • Creative bleach dye hoodies and T’s
- • Tiger badged satin shirt dresses
We Love to Create in London
Ragyard has its own London bespoke workroom and takes pride in working with and supporting London based crafts people and creatives. Speaking about the collection our founder and Creative Director Josephine Starsmore said:
“London is full of amazing crafts people with increasingly rare traditional skills. RAGYARD aims to revive these in an innovative and exciting way for our global customers. We love to create pieces that allow people to say something about who they are and make them feel happy”.
Describing the RAGYARD brand shops Josephine added: “One-off, individually handmade in the UK garments sit alongside super special globally selected vintage to create the perfect mix. RAGYARD stores are fun, colourful ever-changing places where we try and bring our ethically minded philosophy to life”.
Events at the RAGYARD shop in shop at Selfridges:
The shop in shop has a programme of in store activity and events planned, including: hand painting one off pieces, customisation with embroidery and appliqué with our talented creative team. RAGYARD one off and limited edition pieces. We will post the calendar of events here shortly, don’t miss out! Look out for more news about RAGYARD soon!
About The Brand:
RAGYARD is about individuality.
We love to create pieces that allow people to say something about who they are and make them feel happy.
The RAGYARD brand was launched in 2015 with two of it’s own London stores in Shoreditch and Notting Hill and has progressed as a result of world wide enthusiasm and encouragement from the trade and consumers to being stocked by a carefully selected list of International stores. One-off individually handmade in the UK garments sit alongside super special globally selected vintage to create the perfect mix. RAGYARD stores are fun, colourful ever-changing places where we try and bring our ethically minded philosophy to life.
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Requests for high res. press pictures and samples welcomed.
The brand is happy to offer press interviews on request.
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